CARL Eaton, Chairman and CEO of the Notae Group which is spearheading a new R660 million leisure, entertainment and business development called Notae Resorts at Umhlanga together with brother Vaughn. The development includes a luxurious, five-star hotel (inset)

“Durban brothers’ careers like movie story”

SUREN NAIDOO

CARL Eaton, the Durban-born chairman and chief executive officer of the Notae Group, and his brother Vaughn have been involved in the South African music industry for more than a decade.

They have built a music empire working behind the scenes and below the radar producing, managing and “discovering” some of South Africa’s biggest selling music artists under the record label In Tyme Incorporated – a company they started in the early 1990s.

Today they manage and produce South African superstars Mandoza and Ernie Smith, among many others.

The Eaton brothers’ music and entertainment career reads like a Hollywood success story. Before In Tyme, Carl served as director of CSR Records, which during his tenure became the foremost independent African Record Label in 1996. Eaton served as partner with US music mogul Danny Simms – the man who found Bob Marley,

promoted Michael and Janet Jackson, Madonna and a host of other superstars. He has represented and consulted for various leaders in the entertainment industry and is the developer of the first official African Music Chart System.

In Tyme is a subsidiary of the Notae (Eaton spelt backwards) Group.